01
Lead with the brand
Your company name and logo need enough size, contrast, and clear space to register before decorative details.
The Wraptor Five Second RuleFive seconds.
Five seconds.
Three answers.
A commercial wrap has only a moment to communicate. We design so people can quickly understand who you are, what you do, and how to reach you.
The Wraptor Five Second RuleYou have a moment.
You have a moment.
Make it count.
A great commercial wrap gives people something to remember. Our design approach focuses on the three things that matter when your vehicle passes by.
See our complete design process01
Who you are.
A recognizable company name and logo that people can pick out quickly.
02
What you do.
A clear service message that makes sense at a glance.
03
How to reach you.
Contact details that are easy to find and read.
How the rule shapes the design
Attention is useful only when the message is understood.
The Five Second Rule guides hierarchy, scale, contrast, and the amount of information placed on the vehicle.
02
Make the service obvious
The viewer should understand the core service without reading a long list or interpreting an unclear graphic.
03
Create a clear response
A readable phone number, web address, or other contact point gives the viewer a simple next step.
The real-world test
Designed for the road—not just the proof.
01
At road speed
We judge the design as a moving advertisement—not only as a close-up image on a monitor.
02
From every useful angle
Sides, rear doors, and front views each get a hierarchy suited to how the vehicle will actually be seen.
03
Across the fleet
The same essential message stays recognizable when the layout is adapted to vans, pickups, trucks, or trailers.
One rule. Many vehicle types.Clarity that carries
Clarity that carries
across the fleet.
A repeatable message helps individual vehicles and full fleets build the same recognition wherever the work takes them.
Readable at a glanceBuilt around the vehicleConsistent across formats
Let’s put your brand in motion
Make your five seconds count.
Tell us about your company, vehicle, and advertising objective. We’ll build the design around what people need to remember.